Since the 1992, Marquette University has hosted National Marquette Day, an event described by the school as, "a tradition that brings Marquette Nation united together in pride and in spirit to honor the values of the community".
With pep rallies, fireworks, and alumni events, National Marquette Day is a big deal every February in Milwaukee.
The Villanova Wildcats, coming off a loss to #5 Xavier, will descend on Milwaukee, looking to play spoiler on National Marquette Day for the second straight season.
Here's everything you need to know about this game.
How to watch, listen, and stream
Game time: 2 p.m. ET
TV: FOX (Gus Johnson and Jim Jackson)
Radio: ESPN 540 (Marquette), 610 WTEL (Villanova)
Stream: FOX Sports Go (Where available)
Line: Villanova is favored by eight-and-a-half points, per OddsShark.
Records ATS: Villanova 14-13 || Marquette 12-15
Three things to watch
1. How will Villanova respond to losing to Xavier?
Villanova lost to the Xavier Musketeers Wednesday night in Cincinnati. While not a bad loss, by any means, Villanova will have to be sure to come out fighting against Marquette.
Luckily for the Wildcats, they've won by an average of 24.6 points in games following losses this season, so they bounce back very well.
Daniel Ochefu and Josh Hart, both of whom got into foul trouble against Xavier, will have to play more disciplined as well.
2. Henry Ellenson vs. Daniel Ochefu
Ochefu will be one of the tougher big men Ellenson sees this season. In the first meeting, Ellenson grabbed eight rebounds and scored 12 points, but Ochefu was limited due to foul trouble.
However, another BIG EAST big man, Creighton's Geoff Groselle, didn't give Ellenson much of an issue on Wednesday night, as the freshman had 22 points and 10 rebounds.
This is likely Ellenson's only National Marquette Day as a student, so he may be eager to impress.
Ellenson will also likely break the single-season scoring record for a Marquette freshman, as he enters the game five points from the leader.
3. Can Haanif Cheatham be an X-Factor?
Marquette freshman guard Haanif Cheatham is the best player in the BIG EAST that no one talks about.
In conference play, he boasts a top-20 Effective FG% and top 20 True Shooting%. Also he is 7th in the conference in free throw percentage in conference play, and in the top-25 amongst two AND three point shooters.
If you don't dabble in advanced stats, Cheatham's "traditional" stats jump off the page as well. In BIG EAST play he's scored 12.5 PPG, which is an uptick from his 11.6 PPG overall on the season.
If the Golden Eagles want to score an upset over Villanova, Cheatham will have to play a part.