Report: Louisville Still "Aggressively Pursuing" An Invitation To The Big 12
According to Brett McMurphy of CBS Sports, Big East member Louisville is still "aggressively pursuing" an invitation to the Big 12, even after being passed over for West Virginia late last year. In writing on the Big 12 and its need to determine exactly what the composition of the league should be for the long term and whether or not the conference should expand to 11, or 12, McMurphy writes that regardless the decision, Louisville is next on deck:
Go to 11? Multiple sources have told CBSSports.com if/when the Big 12 decides to expand to 11 schools,Louisvillewill be the choice. "They are clearly the best fit," a college football industry source said. Not only are the Cardinals the overwhelming favorite as the Big 12's 11th team, but sources told CBSSports.com that the Cardinals are aggressively pursuing a Big 12 invitation.
However, after Navy announced last week it would join the Big East, the Cardinals' exit fee to leave the Big East increased to $10 million. "The cost of poker just doubled," a source said. Even so, it's doubtful the additional $5 million is enough to keep the Cardinals from jumping to the Big 12 if they get the chance.
When the Big 12 extended an invitation to West Virginia last year it was a two-horse race between WVU and Louisville. The Mountaineers ultimately got the bid in a photo finish, but there remains a large sentiment for Louisville. Even though having 11 schools is an odd number, the Big Ten, which added Penn State in 1990, showed that a league can function -- and succeed -- with 11 schools.
Just how Louisville is going about aggressively pursuing an invitation from the Big 12 is unclear, but whatever the method, it's clear the school would like to leave the Big East if the right opportunity were to come along. This is something that Big East leadership must address in its discussions about further expansion as it is abundantly clear that instead of need to add one more team to get to 12, the conference needs to be planning to find at least two more teams as a contingency for the possible loss of Louisville (or Cincinnati, which McMurphy says has been mentioned but does not have near the support that Louisville does at this point).
McMurphy also writes that the Big 12, rather than expanding to 12, could mimic the setup that the Big Ten used after the addition of Penn State and simply stay at 11 teams and not have divisions or a conference championship game. He says it would be a slam dunk that Louisville would be the choice for number 11 if that were the conference's plan of action. In the end, he believes the Big 12 is ultimately Louisville's destination:
So what's the Big 12 ultimately to do? The new commissioner will obviously play a role in that decision. We do know West Virginia is joining one of these days/weeks. After that, I think the Big 12 has some serious discussions on the benefits of adding Louisville and somewhere in the future, the Cardinals receive -- and accept -- an invitation.
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It appears
Louisville is taking its reliance on exposure to Florida, the Northeast, and Ohio for granted. These markets are sustaining the success of the Louisville brand. Joining the Big 12 of the Great Plains region will make it perceived as just another Iowa State.
by Green Bull on Feb 1, 2012 5:30 PM EST via mobile reply actions
Because in a conference with Cinci and WVU they'd never play conference games in the northeast or Ohio...
… oh, wait, that’s not true. Louisville was able to compete nationally in basketball in the Metro Conference and in CUSA, and was quite competitive in football in CUSA.
Pre-Big East, Louisville has maintained a relationship with USF and Cincinnati.
I am discussing the scenario where they join the Big 12 without the other remaining Big East teams. And no, I do not consider a small town in West Virginia as a characteristic Northeastern market for televisions and recruiting.
by Green Bull on Feb 1, 2012 7:25 PM EST via mobile up reply actions
I think you're way off base.
Louisville, as a brand, has the most valuable basketball program in the country. More valuable than most teams’ football brands. This has little to do with Florida or the Northeast.
Louisville is on the border of Kentucky and Ohio, a very short drive from Cincinnati. Exposure will not be lessed much if at all. State borders don’t actually, physically, contain anything. Besides, Cincy is likely to join the Big XII in time as well, if they ever go back to 12.
Louisville is a national brand on the verge of the midwest market. They won’t have any issues. They win in basketball and they’ll have their fair share of winning under Strong.
WVU is a national brand in it’s own right and they did it from their small town in West Virginia. If we can, Louisville can. Playing teams like Texas, Oklahoma, Oklahoma State, etc are only going to INCREASE the departing teams’ exposure.
"that place laid the foundation for who I am. A lot of outsiders make fun of it and say negative things about West Virginia. Fuck them" - Jerry West
by MountaineerAirman on Feb 2, 2012 12:01 PM EST up reply actions
Bleh
*lessened, not lessed.
"that place laid the foundation for who I am. A lot of outsiders make fun of it and say negative things about West Virginia. Fuck them" - Jerry West
by MountaineerAirman on Feb 2, 2012 12:01 PM EST up reply actions
So Louisville has a superior national basketball brand to UConn, Syracuse, the SEC’s Kentucky (which is Louisville’s in-state rival), UNC, Duke, and Kansas?
There is a little inter-state overlap, but does state identity really not matter in the Hoosier state (Louisville’s nearby state is Indiana)-where Indiana University and Notre Dame
have great influence?
While Texas is certainly a decent basketball state, I think Louisville’s basketball benefits with exposure in Ohio and the Atlantic Coast. It’s football relies on Florida. In spite of generally weaker media market exposure, I will admit Louisville will get more money in the Big 12-although I think their brand will actually be less distinguished including small markets from the Great Plains. Texas is a big state, which the Big East now actually has exposure in, with San Diego State and eventually Navy. but and is probably compensates by nearby Ohio with Florida, the Northeast, and Southern California.
The advantages I see in favor of the Big 12 for them are a few brand names in football and money. But, I don’t think Louisville has the proximity (like the Oklahoma schools), or the large market to capitalize on playing UT and OU to become a national name brand any more than any current Big 12 members do.
To be honest, I am actually confused why the Big 12 doesn’t want a presence in Florida. It would probably be wise to compete with the SEC and ACC in the Southeast. Louisville would be a great addition for the Big 12 even alone, but I think they could find more strategic members in at least Florida and Ohio.
Anyways, let’s hope Louisville sticks to its commitments in the Big East. The remaining 5 Big East members share a common Eastern culture with them.
by Green Bull on Feb 2, 2012 5:32 PM EST via mobile up reply actions
It is.
I’ll go back and find the URL when I’m not at work, but Louisville has the single most valuable basketball program in the country as far as a business perspective and how much money they bring it. Out of football and basketball programs combined, Louisville basketball is the only basketball program in the top 25 of earnings.
That link was floating all around SBNation before but I can’t remember the site… I will search for it, though.
"that place laid the foundation for who I am. A lot of outsiders make fun of it and say negative things about West Virginia. Fuck them" - Jerry West
by MountaineerAirman on Feb 3, 2012 6:38 AM EST up reply actions
Louisville's basketball riches is part of the reason we took them in the conference re-draft
our post on that also has a link to the article you’re looking for I think.
by Patrick_the_Ruminator on Feb 3, 2012 11:37 AM EST up reply actions
I am willing to concede on it having the best institutional profit.
But I was thinking more about a national brand by fanbase and perceived national ‘prestige.’
I think Louisville can easily be on the level of Kansas, but I am still not convinced that its exposure in east coast markets is expendable. I think playing in Ohio, the Northeast, and even Florida help sustain its brand.
by Green Bull on Feb 3, 2012 12:34 PM EST via mobile up reply actions
I like you, Green Bull
we have civilized discussions/arguments and, unlike some others you always respect the other side of the coin.
I will verbally spar with you anytime, sir. haha
"that place laid the foundation for who I am. A lot of outsiders make fun of it and say negative things about West Virginia. Fuck them" - Jerry West
by MountaineerAirman on Feb 3, 2012 1:20 PM EST up reply actions
Thanks!
I will admit I am opinated, but like to keep discussions diplomatic and rational.
I also respect how you support your side and like how you defend WVU’s probable allies.
by Green Bull on Feb 3, 2012 1:48 PM EST via mobile up reply actions
Correction
I misspelled opinionated, and realize the definition I read was not what I thought it would be.
I admit to being defensive and passionate about my side of some arguments; I can have strong opinions, although I have learned new things in my discussions on this blog.
by Green Bull on Feb 3, 2012 1:58 PM EST via mobile up reply actions
With Pitino on the way out, what better opportunity to abandon the East for the promised riches of the West?
Orange you glad it's not football season?
by SUMB44 on Feb 1, 2012 6:04 PM EST via Android app reply actions

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